A NEW IDENTITY FOR THE TALL SHIPS YOUTH TRUST
The Tall Ships Youth Trust is entering a new phase of its journey with a totally different look and feel to the charity’s brand.
This isn’t just a new look for the Trust, it is a new identity which will enable them to better connect with beneficiaries, supporters, donors and volunteers.
They hope the change will reflect their sense of adventure, commitment to excellence and belief in inclusion and are excited to embark on this next phase of their journey.
The brand and website upgrade has been completed with support from Orb Creative largely pro bono, at virtually no cost, and will be rolled out as and when they need to update things – clothing, collateral, marketing material, headed notepaper and so on. It will not be an expensive ‘big bang’. The Challengers will be rebranded only when they go in for significant hull work, for example.
The new website can be viewed at www.tallships.org .
Richard Leaman, Tall Ships Youth Trust CEO says:
We are really excited to be launching our new brand. We have developed an exciting, modern identity with a distinctive look which we hope will appeal to people of all ages. We hope it will signify a significant change in the way we communicate, and to integrate better with all those on whose hard work this organisation relies.
Matt, Orb Designer, says:
It has been a pleasure to work with Tall Ships on refreshing their brand over the past 6 months. Through working with the passionate team at Tall Ships, we have learnt a huge amount about this great charity and the inspirational change they have on young people’s lives.
It has been exciting to translate their energy and dedication as well as their drive to inspire others into something that is visible, and using that spirit to create a brand identity that brings to life the personality and power of this great Trust.
ENDS
NOTES TO EDITORS
TALL SHIPS YOUTH TRUST
At the Tall Ships Youth Trust (TSYT), our mission is to inspire and encourage disadvantaged young people and people with disabilities to reach their true potential through the crewing of our ocean-going sail training vessels. The charity operates nationally all year round to provide a safe and exciting residential learning environment for young people to develop independent living skills, social skills and to improve their life aspirations. TSYT takes around 2,500 crew members to sea for an average of 7 nights each year, over two-thirds of whom are from disadvantaged backgrounds or have a disability. Over 90% of those who sail with the Trust say they believe the voyages help develop their team working, communication and problem solving skills and the same number believe they increase their long-term life opportunities. Around 20% of young people who sail with us receive a recommendation to return and sail as a member of the Volunteer Crew which provides them with the opportunity to work towards nationally accredited maritime qualifications and could lead to a career at sea.
Pictures are available on request.
For further information please contact Alicia Burnett, Tall Ships Youth Trust Communications and PR Officer:
02392 382055
